How to investigate a critical evaluation of consumer's mobile phone Dissertation

How to investigate a critical evaluation of consumers mobile phone buying behaviour regarding to shuffles in the UK - address Example......03 2.2 Relevant questiones.05 3. RESEARCH METHODOLOGY AND ANALYSIS...08 3.1 Research Design..08 3.2 Sample...09 3.3 Research Tool..11 3.4 Data Collection....12 3.5 Data abridgment...12 3.6 Ethical Issues...13 3.7 Reliability and validity concerns.14 3.8 Time scale and Resources.14 4. DATA PRESENTATION AND CONCLUSION....15 1. INTRODUCTION This paper proposes a dissertation, exploratory in genius in order to separate the factors which influence consumer behaviour in acquire of a mobile phone among university students in London. The main goal is to come up with an explanation of consumers choice behaviour in light of the factors which influence their preference of one mobile phone over the other. 1.1 Research Aims The purpose of this airfield is to explore consumer preferences in case of mobile phone purchase among the university students liv ing in London. The aims of this question are therefore i. To determine which mobile phone brand is most popular among university students in London. ii. To run across out what factors influence the preference choice among university students in London while purchasing a mobile phone. 1.2 Research Objectives Following are the objectives for this research, designed to cater the fulfilment of research aims as previously mentioned i. To conduct a survey based on a particularly designed questionnaire meant to gauge the factors which play role in customers mobile phone buying behaviour, like Brand name, price, quality and features offered etc. ii. To find out which mobile phone brand is more popular among university students in London and why is it so. iii. To conduct focus company sessions with a small group of participants to explore the factors involved in consumer behaviour with respect to purchasing of a mobile. 1.3 Research Question The questions being addressed in this study ar e to identify the most popular mobile phone among university students in London and to explore the main factors which govern the customers choice preference in the purchase of a mobile phone brand name, price, features offered, quality, past experience of using a mobile etc. 1.4 Rationale for research This topic was chosen for research because it is of interest for the researcher personally and is related to the field of the researcher as well. As the publications review section will reveal, there is ample literature on consumers choice behaviour, but there are very few mobile phone brand specific studies and even fewer studies which generate specifically explored the area. Although different socio economic, self concept, attribution and learning theories have attempted to explain choice behaviour in consumers, there is no single hypothesis explaining the choice behaviour